Having said that, Python is a very popular course in recent years, so what about its course quality and community service? Or is this just the spree of the leek master?
With such questions, let's take everyone to disassemble the "4 Days from 0 to Artificial Intelligence Python" by the previous giant in country email list Python programming. (hereinafter referred to as XX programming experience class)
An introduction to the community
2. User path
3. Traffic sources
Based on this experience
class, we briefly analyze the traffic channels of this experience class.
1. Posting in Moments
The WeChat Moments was once dominated by Python, and I was curious about the specific advertisement placement through the platform; after a check, I found that there are 231 advertisement placement records, of which 146 were placed in the Moments. [breaks tears into laughter]
It's no wonder why I have been able to brush Python in the circle of friends for a long time.
In the specific advertisement introduction, we can also easily find that the advertisements in the circle of friends will focus on promoting Python functions such as "handling repetitive work" and "handling Excel tables", and the target is more inclined to target white-collar workers.
In addition to posting in Moments, they will also place advertisements on some public accounts. Different from the jumping and purchasing links in Moments, the advertisements on public accounts will directly lead to their public account matrix for further contact.
2. Official Account Matrix
The public account matrix is also a major channel for obtaining traffic.
Searching for "Python" in WeChat shows that major institutions are competing for search rankings. Here, their public account matrix is slightly inferior.
Although the ranking of the public account of XX programming is not particularly high, it can still capture my attention for the first time because it has a very conspicuous label - "6 friends follow".
This is probably also due to the launch of their circle of friends, but it has to be said that for users who have no foundation of trust, this point can make them win the competition.
In addition to the label of "following many friends", the cute panda head logo is also more conspicuous. Compared with the first and second python logo (I don't know what it is if I haven't touched it), the panda head logo is also in line with the aesthetics of young people. Monetization increases competitiveness.
And when we pay attention to the official account, the robot will "took you" many times to improve user reach.
One more thing to mention here, the scale of the public account of XX programming is also very exaggerated.
When I directly searched for "XX Technology (Shenzhen) Co., Ltd.", I found that they have as many as 56 public accounts about python... It seems that they attach great importance to the traffic in the WeChat ecosystem.
4. Community Operation
Although the course is advertised as 4 days, the actual community operation time is as long as 8 days; and like most online education communities, their communities are also based on "camp opening - class - closing camp - transformation. ” path, and we will also follow this path to dismantle.