The Gumball Rally
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Founded in 1999 by British entrepreneur Maximillion Cooper, Gumball 3000 is a car rally which has taken thousands of supercars and entrants on an epic journey all across the globe, touching down on every continent to create one of the greatest bucket list experiences possible behind a wheel.
Just as Gumball 3000 is much more than a car rally, 20 Years on the Road is much more than a car book. A best-of compilation of the glitzy and famed international event from the past two decades, this volume is as effervescent and exciting as the road trip itself.
The Gumball 3000 is an annual 3,000-mile (4,800 km) international celebrity motor rally, which takes place on public roads. The name comes from the 1976 movie The Gumball Rally. It was established in 1999 by Maximillion Cooper,[1] with his vision to combine cars, music, fashion and entertainment.[2]
Since its establishment, the road rally has featured a number of notable drivers, such as Lewis Hamilton, Deadmau5, David Hasselhoff, Xzibit, Usher and Tinie Tempah. The rally changes the start and finishing point every year, with some rallies requiring travel by air to make the start and finish points. The start and finish points are normally notable cities, with London being a common stop-off due to the Gumball 3000's British founder.
The Gumball 3000 Rally takes on average 120 drivers,[6] each year across countries and continents on a 3000-mile journey.[7] Travelling on public roads in exotic cars and attending parties each night,[6] for 7 days per year the entrants of the rally receive an exclusive rally experience. The rally was founded in 1999 by current CEO Maximillion Cooper, initially as a road trip with his friends.[8] Organisers strongly emphasise that the 3000 is a road trip and in no way a race.[9]
The Gumball 3000 was first launched in 1999. Maximillion Cooper started the event after he and a group of friends aimed to drive their supercars across Europe on a 3,000-mile journey, they referred to as a rally. The rally was aimed at wealthy individuals, with the entry fee of $8,700 (It's risen to more than $50,000 in 2022). Participants had to use their own vehicles.[10]
The first event took inspiration from a number of racing events throughout the world. In 1933, motorcycle racer, Erwin Baker, had crossed the United States coast-to-coast in 54 hours. He earned the nickname, Cannonball, which spawned a number of race events in both the United States and Europe over the next few decades in his honor. The Cannonball events were held in the 1970s, with the first prize being a gumball machine. It has been suggested, this is where Cooper got the name for the event from.[11]
The first event took place in 1999, with the 3,000 mile journey starting in London, to Rimini, Italy and then back.[12] Cooper planned different events on each night of the rally, ranging from parties to dinner events. The rally received coverage in the British media at the time as the rally and events surrounding The Gumball 3000 were attended by high-profile figures, such as Kate Moss and Guy Ritchie. The event commenced with a party at the Bluebird club in London.[10] Cars that took place in this first rally included a British Police car borrowed from the British television show The Bill driven by Alexandra Aitken, a Lotus Esprit and a Lamborghini Diablo. Cooper made the decision not to use any form of timing or prizes for placed finishes in order to avoid criticism and promote safety.[10]
Following the success of the first Gumball 3000 rally, the second event in 2000 began at the Marble Arch in London, before heading to Stansted airport to fly over to Spain.[11][13] The rally then continued through Bilbao, Cannes, Milan, Hotel Bühlerhöhe Castle,[14] Nürburgring GP circuit and Hamburg, before heading back to the starting city, London.[15]
The 2000 event again attracted celebrities and high-profile names. They included Goldie and Cass Lewis in an Aston Martin V8, Tara Palmer-Tomkinson and Bruce Reynolds